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Aussie pub culture being led by food

New findings released by Roy Morgan Research shows that the number of Australians going to the pub for a meal far outstrips those going for a drink.

Research shows that in the 12 months to June 2015 43% of the population 18+ went to a pub or hotel at least once for a meal in any given three-month period which is more than twice the number of people who went to the pub for a drink only (20%).

The general manager of consumer products with Roy Morgan Research, Andrew Price, said, "Our latest findings suggest that Slim Dusty’s mythical 'Pub with no Beer' might stand a chance in this day and age, as long as its meals were up to scratch. A far greater number of Australians are visiting pubs and hotels to dine rather than for the sole purpose of having a tipple, a trend that has been helped along by the proliferation of 'gastropubs'. Offering everything from Asian cuisine and gourmet pizzas to vegan burgers and Texas-style ribs, Aussie pub dining has come a long way since the humble counter meal. By positioning themselves as an affordable and appealing alternative to conventional restaurants, pubs are not only attracting patrons who might not otherwise have visited, they are also adapting to the national decline in alcohol consumption."

The research by Roy Morgan also showed  that men are more likely than women to visit a pub just for a drink (25% versus 15%).


Source  : The Shout, 7 September 2015